Branding is a design solution that turns an idea and plants into tools.
In order to say with confidence that the brand has taken place, ask yourself the question: are you ready to sell the franchise? At the workshop, we will analyze all the stages of development using the example of our new OAZIS Aroma Collections tea brand.
You will learn more
In order to say with confidence that the brand has taken place, ask yourself the question: are you ready to sell the franchise? At the workshop, we will analyze all the stages of development using the example of our new OAZIS Aroma Collections tea brand.
You will learn more
What is the workshop about
About guidelines, brandbook and usage principles
Why can't there be 3-20 logos "to choose from"
Get tips for existing brands and startups
Positioning – is what causes loyalty and forms a reason to buy
Naming – Positioning in one word /phrase/
Branding – Positioning, read at a glance, causes a desire to buy
Naming – Positioning in one word /phrase/
Branding – Positioning, read at a glance, causes a desire to buy
Positioning
is what causes loyalty and forms a reason to buy
Naming
Positioning in one word /phrase/
Branding
Positioning, read at a glance, causes a desire to buy
is what causes loyalty and forms a reason to buy
Naming
Positioning in one word /phrase/
Branding
Positioning, read at a glance, causes a desire to buy
Marketing
Branding
Product
Web, Digital
Ads, PR
Increase the added value, creating a brand out of business
Brand – is a promise,
a product – is a gift
a product – is a gift
Marketing
Branding
Product
Web, Digital
Ads, PR
Increase the added value, creating a brand out of business
Brand – is a promise, a product – is a gift
Founder & Creative Director
Communication Agency
ARTME Creative Group
Co-author of "OAZIS Aroma Collections" tea brand
England, Russia
Communication Agency
ARTME Creative Group
Co-author of "OAZIS Aroma Collections" tea brand
England, Russia
Anastasia Konovalchuk
Workshop Experts
Partner & PR-Director
Communication Agency
ARTME Creative Group
Co-author of "OAZIS Aroma Collections" tea brand
China, Russia
Communication Agency
ARTME Creative Group
Co-author of "OAZIS Aroma Collections" tea brand
China, Russia
Anna Stelmakh
Workshop Topics
Explanation of all stages of branding
A Brand as a PromiseThe formation of a brand from a business creates added value and increases sales through loyalty and recognition.
PositioningBrand communication platform
Correct positioning reveals the entire pool of brand capabilities: You no longer need to think about what to portray in the logo or what to call it – positioning brings understanding = clear communication. At the workshop, you will understand how to formulate the value of the brand and products, form and formulate your unique sales offer.
Naming & LogotipeAccording to the clothes they meet – the visual image of the brand idea, the style and quality of the design affect the ideal communication of the brand positioning to the consumer through images, symbols and signs.
A Brand ImageA brand persona or a Corporate character is the bearers of the brand image. Through a vivid image, additional brand communications with the consumer take place.
A Brand IdentityCorporate identity design standards
Visual images of the brand are reflected in the design of business documentation, packaging, brand presence points, advertising materials and are motivators / demotivators of the purchase.
Brand CarriersAny surfaces and spaces are potential points of brand presence. Their development and use strategy increases the reach.
Sales ToolsIntegrated marketing communications
Brand presence points are sales tools. Starting from the website and ending with offices / showrooms / exhibitions. The convenience of interacting with the brand consists of ergonomic design, relevant content.
Brand Presence PointsPoints of sale / Promo stands / Offices
Brand presence points are not only the "brand house", but also the brand itself. Symbols and signs become the environment. This is the physical world of the brand. Spatial, object and navigation design appears.
Advertising & PR of the brandThe creative of an advertising company aimed at one or more products within the same brand is storytelling why this brand should really be chosen. This is a dialogue with the audience.
Workshop Topics
Explanation of all stages of branding
- A Brand as a PromiseThe formation of a brand from a business creates added value and increases sales through loyalty and recognition.
- Brand IdentityBrand communication platform
Correct positioning reveals the entire pool of brand capabilities: You no longer need to think about what to portray in the logo or what to call it – positioning brings understanding = clear communication. At the workshop, you will understand how to formulate the value of the brand and products, form and formulate your unique sales offer. - Naming & LogotipeAccording to the clothes they meet – the visual image of the brand idea, the style and quality of the design affect the ideal communication of the brand positioning to the consumer through images, symbols and signs.
- A Brand ImageA Corporate character is the bearer of the brand image. Through a vivid image, additional brand communications with the consumer take place.
- A Brand IdentityCorporate identity design standards
Visual images of the brand are reflected in the design of business documentation, packaging, brand presence points, advertising materials and are motivators / demotivators of the purchase. - Brand CarriersAny surfaces and spaces are potential points of brand presence. Their development and use strategy increases the reach.
Sales ToolsIntegrated marketing communications
Brand presence points are sales tools. Starting from the website and ending with offices / showrooms / exhibitions. The convenience of interacting with the brand consists of ergonomic design, relevant content.
Brand Presence PointsPoints of sale / Promo stands / Offices
Brand presence points are not only the "brand house", but also the brand itself. Symbols and signs become the environment. This is the physical world of the brand. Spatial, object and navigation design appears.- Advertising & PR of the brandThe creative of an advertising company aimed at one or more products within the same brand is storytelling why this brand should really be chosen. This is a dialogue with the audience.
What will I get from the meeting?
Knowledge and a step-by-step plan for the implementation of the brand
Communication PlatformPositioning and visualization
Understanding the steps to form the core of the brand – positioning, brand legends, metaphors, their differences and influence, knowledge of the sequence and principles of developing brand communications visual, auditory, tactile.
Principles of the Offer & ScriptsMeetings/Conversation/Sales
To make an impression – quickly, briefly and succinctly tell about yourself and your business, without missing the details – you will understand how to quickly formulate an offer (a unique trade offer) and scripts.
Brand charismaExhibition/Conference
To interest a visitor – a potential client / partner. How to understand and show charisma? Verbal brand communications in a highly competitive environment, engagement and motivation for target audiences.
Brand PresenceContent / Locations / Recognition
How to prepare the communication of various aspects of the brand and its value to target audiences through systematic presence online and offline on the market and at special events, visualization in social networks.
Advertising & PRCreative communications and sales
Principles creation of commercials, stories, posts for brand promotion / personal brand based on an attractive presentation taking into account branding standards, marketing offer and ToneOfVoice.
Brand ExpertisePublications, speeches
How to formulate a holistic PR proposal for cold audiences, wow-effect technique through publications, speeches, interviews.
3 formats o participation
В течение одного дня после подачи заявки, вам придет счет на оплату. После платежа вам придет письмо с подтверждением оплаты, а затем и ваш билет. Рекомендуем распечатать его или сохранить на телефоне.