MARVELOUS
MARKETING 360°

Makes Attraction and Retention

MARVELOUS
MARKETING 360°

Makes Attraction and Retention

Launch My Brand

OUR PHILOSOPHY

A Brand – is a Promise,

a Product – is a Gift

Anastasia Konovalchuk

Founder & Creative Director of ARTME Creative Group

Launch My Brand

We are looking for a long-term in-house brand development where we can take full ownership of a single brand ecosystem and drive its strategic and creative growth.

We are specialising in Brand & Product Strategy and Development, Multidisciplinary Design, and Performance Marketing, with an approach based on Neuromarketing (PSYCHEA System) and Behavioural Economics. I build brand ecosystems combining storytelling with measurable commercial results, including strategic work for brand positioning, contributing up to $3.5M in Q1 revenue after market launch.

Dear Business Owner!

We are looking for a long-term in-house brand development where we can take full ownership of a single brand ecosystem and drive its strategic and creative growth.

We are specialising in Brand & Product Strategy and Development, Multidisciplinary Design, and Performance Marketing, with an approach based on Neuromarketing (PSYCHEA System) and Behavioural Economics. I build brand ecosystems combining storytelling with measurable commercial results, including strategic work for brand positioning, contributing up to $3.5M in Q1 revenue after market launch.

Anastasia Konovalchuk

Founder & Creative Director of ARTME Creative Group

Launch My Brand

Dear Business Owner!

OUR METHOD

5 Steps

of Productive Sales Funnel

ONCE Start

Unique Neuromarketing Approach

We identify key and additional target audiences for brand products, their expectations, barriers in consciousness and behavioral indicators

We formulate the user's expectations and company positioning in united communicating brand-message, creating brand DNA. It helps to builds strong communications and sales funnels

We combining the results of neuromarketing with creative technologies, we form and implement the necessary solutions at the exhibition. Our managers are always ready to answer your questions. You can call us at the weekends and at night.

Visual Communications

We identify key and additional target audiences for brand products, their expectations, barriers in consciousness and behavioral indicators

Digital Media & IT

We formulate the user's path in the form of a sales funnel at stages of launch on the market. We work even on short time intervals and deadlines, we offer different solutions taking into account restrictions

Powerful Promotion

We formulate the user's path in the form of a sales funnel at stages of launch on the market. We work even on short time intervals and deadlines, we offer different solutions taking into account restrictions

Neuromarketing Strategy

Creative Positioning

TOO Smart

2 Components of Effective Launch

To achieve these 2 metrics, we create sales based on the Psychea neuromarketing system: we identify your key audience and additional audiences, their language (key accentuated sensory channels) and appropriately influence these channels (feelings). To do this, we use marketing, design, digital, IT, interactive and PR tools

We have identified 2 components of a successful market performance:

Attraction

Retention

We have identified 2 growth points for companies participating in exhibitions, namely:

shallow knowledge of their target audiences (and their behavior)
Insufficient representation at the exhibition

To achieve these 2 metrics, we create sales based on the Psychea neuromarketing system: we identify your key audience and additional audiences, their language (key accentuated sensory channels) and appropriately influence these channels (feelings). To do this, we use marketing, design, digital, IT, interactive and PR tools

Attraction

Retention

We have identified 2 components of a successful Brand Launch:

FREE Experienced

3D-Launch Formula

Prepare to the market by dividing consumers by psychological types and related behavioural reactions based on analytics of neuromarketing research

Boarding customers on market via created online & offline sales funnels for each customer type according to the key-channel of his communication and after implement creative solutions for brand's stand

DIVIDE

ADD

MULTIPLY

Multiplying leads and brand awareness with pre-sales and up-sales communications, creating brand ambassadors from loyal customers

÷

+

*

FOR Market Star

4 Types of Customers

TRADITIONALISTS
/ Conservators /

FUNCTIONALISTS
/ Inderpendants /

GEDONISTS
/ Liberals /

IDEALISTS
/ Sad Aestetes /

INFORMATION
SECURITY
PHYSIOLOGY

Values: Demonstration, novelty, freedom, pleasure, status.
Needs: Respect, reverence.
In the model of diffusion of innovations: Early adopters.
The main question: How do I look using this brand?

SECURITY
INFORMATION
STATUS

Values Accumulation, retention, control, power.
Needs Ritualization
In the model of diffusion of innovations Lagging.
The main question How can I describe this brand's goal?

STATUS
PHYSIOLOGY
SECURITY

Values: Knowledge, power, individuality, recognition
Needs: Informative
In the model of diffusion of innovations: Early majority
The main question: What does this brand do for me?

PHYSIOLOGY
INFORMATION
STATUS

Values: Of security, belonging, well-being.
Needs: social affiliation, love from the group.
In the model of diffusion of innovations: Lagging
The main question: How do I feel using this brand?

GEDONISTS

FUNCTIONALISTS

TRADITIONALISTS

IDEALISTS

FUNCTIONALISTS
/ Inderpendants /

TRADITIONALISTS
/ Conservators /

GEDONISTS
/ Liberals /

IDEALISTS
/ Sad Aestetes /

INFORMATION
SECURITY
PHYSIOLOGY

Values:
Demonstration, novelty, freedom, pleasure, status.
Needs:
Respect, reverence.
In the model of diffusion of innovations: Early adopters.
The main question:
How do I look using this brand?

SECURITY
INFORMATION
STATUS

Values
Accumulation, retention, control, power.
Needs
Ritualization
In the model of diffusion of innovations Lagging.
The main question
How can I describe this brand's goal?

STATUS
PHYSIOLOGY
SECURITY

Values:
Knowledge, power, individuality, recognition
Needs:
Informative
In the model of diffusion of innovations: Early majority
The main question:
What does this brand do for me?

PHYSIOLOGY
INFORMATION
STATUS

Values:
Of security, belonging, well-being
Needs:
Social affiliation, love from the group
In the model of diffusion of innovations: Lagging
The main question:
How do I feel using this brand?