Positioning, naming, logo, slogan and corporate identity
To visually convey the ease of approach and the consistency of the company's work, explaining in the logo the principles of Agile and transformation processes for the client. In addition, the company is focused on working with Asian countries, so an important part was to create a name and logo that is understandable to Oriental people.
Transformation and ease of change
Lightness, flexibility, smoothness, speed and transformation are characteristic of the butterfly – the best reference in nature, thereby also emphasizing the consistency and inevitability of the transformation process, as a result of which the company reaches a new level – "spreads its wings and takes off".
The color from red through purple to blue emphasizes the Agile system as one of the principles of team change and growth.