If a building becomes architecture, then it is art
Created
Analytics, positioning
Marketing
Branding
Web design
Expo stand
Advertising materials


Change Lab
Managing of changes. Automatization of business processes
Audiences
Women 25-60
Men 35-50
If a building becomes architecture, then it is art
Change Lab
Created
  • Analytics, positioning
  • Marketing
  • Branding
  • Web design
  • Expo stand
  • Advertising materials


Audiences
Women 25-60
Men 35-50
Change management. Automatization of business processes

Positioning, naming, logo, slogan and corporate identity

TARGET
To visually convey the ease of approach and the consistency of the company's work, explaining in the logo the principles of Agile and transformation processes for the client. In addition, the company is focused on working with Asian countries, so an important part was to create a name and logo that is understandable to Oriental people.
Transformation and ease of change
DECISION
Lightness, flexibility, smoothness, speed and transformation are characteristic of the butterfly – the best reference in nature, thereby also emphasizing the consistency and inevitability of the transformation process, as a result of which the company reaches a new level – "spreads its wings and takes off".
The color from red through purple to blue emphasizes the Agile system as one of the principles of team change and growth.

Corporate identity
Colors, fonts, patterns, infographics
Управление
проектами
>100 встроенных интеграций
Продвинутая отчетность
Управление
ресурсами

Presentation
Pdf

Website ChangeLab
Website ChangeLab for product launching