EXPO BOOST
Neuromarketing Sales
on Expo
Maximize Your Key Audience on Stand

EXPO BOOST
Neuromarketing Sales
on Expo
Maximize Your Key Audience at the Stand

The exhibition is a good place to communicate with key customers and decision makers, but at the same time it is a highly competitive environment not only with your direct competitors — each stand becomes a competitor in the fight for the interest of visitors.
We develop funnel solutions for brands that help attract leads to the stand and retain them to turn into customers.

ONE Start

1st Unique Approach for Expos & Events

We identify key and additional target audiences for brand products, their expectations, barriers in consciousness and behavioral indicators

We formulate the user's path in the form of a sales funnel at stages of exhibition activity

Combining the results of neuromarketing with creative technologies, we form and implement the necessary solutions at the exhibitionOur managers are always ready to answer your questions. You can call us at the weekends and at night.

Neuromarketing

Solutions

Integration

We work even on short time intervals and deadlines, we offer different solutions taking into account restrictions

Timing

Founder / Creative Director of ARTME Creative Group

Anastasia Konovalchuk

To achieve these 2 metrics, we create sales based on the Psychea neuromarketing system: we identify your key audience and additional audiences, their language (key accentuated sensory channels) and appropriately influence these channels (feelings). To do this, we use marketing, design, digital, IT, interactive and PR tools

Boost My Stand

We have identified 2 components of a successful exhibition:

We have identified 2 growth points for companies participating in exhibitions, namely:

shallow knowledge of their target audiences (and their behavior)
Insufficient representation at the exhibition

TOO Smart

2-Parts of Effective Expo

Retention

Attraction

Founder / Creative Director of ARTME Creative Group

Anastasia Konovalchuk

Boost My Stand

We have identified 2 components of a successful exhibition:

TOO Smart

2-Parts of Effective Expo

Retention

Attraction

FREE Experienced

3D Expo Formula

Prepare to the Expo by dividing consumers by psychological types and related behavioural reactions based on analytics of neuromarketing research

Boarding customers on Expo via created online & offline sales funnels for each customer type according to the key-channel of his communication and after implement creative solutions for brand's stand

DIVIDE

ADD

MULTIPLY

Multiplying leads and brand reach and after with post-expo communications

FOR ExpoStar

4 Types of Customers

PHYSIOLOGY
INFORMATION
STATUS

Values: Of security, belonging, well-being.
Needs: social affiliation, love from the group.
In the model of diffusion of innovations: Lagging
The main question: How do I feel using this brand?

STATUS
PHYSIOLOGY
SECURITY

Values: Knowledge, power, individuality, recognition
Needs: Informative
In the model of diffusion of innovations: Early majority
The main question: What does this brand do for me?

SECURITY
INFORMATION
STATUS

Values Accumulation, retention, control, power.
Needs Ritualization
In the model of diffusion of innovations Lagging.
The main question How can I describe this brand's goal?

INFORMATION
SECURITY
PHYSIOLOGY

Values: Demonstration, novelty, freedom, pleasure, status.
Needs: Respect, reverence.
In the model of diffusion of innovations: Early adopters.
The main question: How do I look using this brand?

IDEALISTS
/ Sad Aestetes /

GEDONISTS
/ Liberals /

FUNCTIONALISTS
/ Inderpendants /

TRADITIONALISTS
/ Conservators /

IDEALISTS

TRADITIONALISTS

FUNCTIONALISTS

GEDONISTS

FUNCTIONALISTS
/ Inderpendants /

TRADITIONALISTS
/ Conservators /

GEDONISTS
/ Liberals /

IDEALISTS
/ Sad Aestetes /

INFORMATION
SECURITY
PHYSIOLOGY

Values:
Demonstration, novelty, freedom, pleasure, status.
Needs:
Respect, reverence.
In the model of diffusion of innovations: Early adopters.
The main question:
How do I look using this brand?

SECURITY
INFORMATION
STATUS

Values
Accumulation, retention, control, power.
Needs
Ritualization
In the model of diffusion of innovations Lagging.
The main question
How can I describe this brand's goal?

STATUS
PHYSIOLOGY
SECURITY

Values:
Knowledge, power, individuality, recognition
Needs:
Informative
In the model of diffusion of innovations: Early majority
The main question:
What does this brand do for me?

PHYSIOLOGY
INFORMATION
STATUS

Values:
Of security, belonging, well-being
Needs:
Social affiliation, love from the group
In the model of diffusion of innovations: Lagging
The main question:
How do I feel using this brand?

ABOUT Neoromarketing

NEUROMARKETING Explain

What is Neuromarketing and HOW it can improve your brand profit?

COLOR TOOLS

Colors as neuromarketing tools

Hi 5!

5-Senses Marketing Channels

Visual

Acoustic

Tactile

Gustatory

Olfactory

Your brand visablity performance on the stand, colours, brightness, flash-effects, lights & shadows, shapes

Your brand sound
perception on stand and from the people working with

Your brand aroma
footprint in customer's counsciense, palette of associations, manipulation of customer's actions

Your brand treats
Taste footprint in customer's counsciense, how customer been feed

Your brand first gift
What physically customers can take/receive from stand

BRAND PERCEPTION

Each brand or product has its own key positions that need
to be "highlighted" in order to reveal its value

5-SENSE TEASER Tools

Performance Marketing Solutions

Branding

Marketing 360

Photo / Video

Creative & Production of Visual Content

Video report of the exhibition
Video about the company
Promotional video
Presentation video
Video reviews
Interview
Infographics
Translation / voice acting

User-friendly UX-Design, Development, Adaptation

Website
Landing page for the product
Landing page for an offer / promotion
Digital-Presentations
Guides
Applications

Brand Visual Preparation and Localization

Concept and positioning
Naming
Logo and corporate identity
Banners
Marketing Kit
Business cards
Translation

Design and Production, including
White Label (our office in China)

Marketing kit / catalog
Souvenir products
Packaging
Liflets
Flyers

Creative, Content, Advertising,
PR & SMM

Development of offers
Adaptation and translation of offers
Development of gift products
Setting up targeted advertising
Promotional mailings
Preparation of social networks

IT / Digital

Stands

Creative Teasers

Location Strategy, Rental, Production, Design or Tuning

Determining a favorable location
Assistance in choosing a ready-made stand
Create the stand & facilities accordance with funnels solution
Upgrade current stand
Rent of furniture and objects

Production & Rental of Teaser Areas, Objects, Aromamarketing

Designed Photo Corners
Photo/Video equipment
Design and decoration objects
Installations
Constructions

Communicating Brand Representatives

Salespeople
Models
Animators
Experts
Blogger
Rent

Interactive

Merch / Souvenirs

We bring brands to foreign markets and doing all the tips for adapt branding and communications for local markets.

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Organization and holding of promotional events and interaction with the media and celebrities
Preparation of companies for participation in the exhibition.

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Branding & Brand localization

PR, Events, Exhibitions, Ads

Support of international groups

Your international opportunities

We work in Great Britain, Europe, China and Russia

Developing both brands and projects, we actively use our partner base, as well as provide assistance in finding partners and collaborations, assistance in preparing proposals and representation.

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Development and/or launch of franchise models for projects within the Russian region and for foreign markets.

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We support brands looking for representative offices in the regions: Great Britain, Italy, Russia. Also, for these and other regions, we can select an ambassador with certain parameters.

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Partnership & Collaborations

Franchising: Make or Find

Brand Ambassadorship / Presenter

Use our and our partners' resources, share competencies and get new customers based on partnership.

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Your ARTME
Creative Team

Anastasia Konovalchuk

Founder / CEO / Creative Director

Marketer, Visioner, Strategist,

Business Coach, Copywriter, Journalist, Designer, Artist, Film-Director

Anna Stelmakh

Partner / PR-Director

Marketer, Chinese Scholar, Linguist, Translator, Media Representer, Blogger Chinese Cultural Ambassador

Alex Magnitskiy

Partner / Business analyst

Marketer, Sales Manager

Paul Stelmakh

Head of Digital Department

Programmer, Digital Technologist

Lara Yaguzhinskaya

Production Director
Film Director, Procudicer, Storyteller

Vladimir Trubchanin

Production

Photo/Videograther Digital Technologist

Analytic Art Approach
The Art of Business is creating value from an idea and bringing it to life. Our cases and own brands demonstrate our artistic approach

Research, Realisation, Release, Reaction
Full marketing support from research to implementation and launch. We help brands achieve their goals using the tools of neuromarketing, high-end design and performance marketing

Technological Tools for TradeMarks
We use our expertise to create and develop IT and digital solutions in products and brands

E-commerce, Expo, Education, Events
Organization and support of companies in solutions in the field of online trading, online and offline events and exhibition activities.

Marketing, Manufacturing, Managment, Manual
Production & Supply for brands in China, Russia, UK, Italy