Positioning, logo and corporate identity

Name, logo and corporate identity of the event. Celebration of salons and awarding.

"The Great Gatsby"

A Word Play - Hair Fair.

In Great Britain, a widespread and very democratic format of city events is called a Fair - a fair.

At the same time, Fair Hair means blonde hair or fair hair.

Thus, we have played with 2 meanings at once: the nationality of this event, despite the sophistication and direct indication of the theme of the event.

4 awards invented

A pun with the famous girl name Goldilocks from the folk tale of the same name "Goldilocks and the Three Bears" is famous among children and adults.

Beautiful allegory and authentic sound.

First prize for children in the field of hairdressing in the UK.

Goldilocks - The name was developed in accordance with the name of the event, and this name of the girl from the folk tale of the same name "Goldilocks and the Three Bears" is also known among children.

The name was developed in accordance with the name of the event: it is also a play on words, and it is also a parody of the name of a girl from the fairy tale of the same name "Goldilocks and the Three Bears" is famous among children. The word Boldy in this case has 2 meanings: bald and impudent. So this name perfectly reflects the theme of the men's award.

Another prize for men - this time for non-professionals - "Hairy Fairy" (Russian analogue - Usatii Nyan). Also, the name is a play on words and an allusion to the name of the event.

The British love to laugh at themselves, so adding an element of fun is more than appropriate.