If a building becomes architecture, then it is art
Mancho
Cafe – Pizzeria – Confectionery
Chain of restourants
Created
-Analytics, positioning
- Marketing
- Product
- Naming
- Branding
- Website
- Restaurant interior design
- Navigation and exterior design
- Full complex for the construction of a restaurant
- Advertising and PR
Created
-Analytics, positioning
- Marketing
- Product
- Naming
- Branding
- Website
- Restaurant interior design
- Navigation and exterior design
- Full complex for the construction of a restaurant
- Advertising and PR
If a building becomes architecture, then it is art
Mancho
Cafe - Pizzeria - Confectionery
Chain of restorants
Created
-Analytics, positioning
- Marketing
- Product
- Naming
- Branding
- Website
- Restaurant interior design
- Navigation and exterior design
- Full complex for the construction of a restaurant
- Advertising and PR
-Analytics, positioning
- Marketing
- Product
- Naming
- Branding
- Website
- Restaurant interior design
- Navigation and exterior design
- Full complex for the construction of a restaurant
- Advertising and PR
Positioning, naming, logo, corporate personage, slogan and corporate identity
TASK
Create a chain restaurant with a focus on pizzeria. At the same time, the pilot restaurant was supposed to become the best establishment in Kaluga, including a cafe area, pastry shop, finding, lounge and pre-party. The task was also to connect the Armenian word Mancho with Italian culture.
Mancho –
I love you !
I love you !
DECISION
Italy is a land of love! And when we love someone, we protect and cherish him. And affectionately call it "baby". And in Armenian the kid is Mancho. The heart is a symbol of love, and a timid confession is always handwritten. Therefore, the logo was a calligraphic style of the word "Mancho" with a stylized M in the form of a heart. But who brings love to Italy? Of course, the baby amurchik! The slogan of the restaurant was a declaration of love, repeated in the poem "Amore" in the form of calligraphic patterns in the corporate style and in different languages. In love with pizza as well!
Audiences
Women 25-60
Men 25-60
Women 25-60
Men 25-60
Positioning, naming, logo, corporate personage, slogan and corporate identity
TASK
Create a chain restaurant with a focus on pizzeria. At the same time, the pilot restaurant was supposed to become the best establishment in Kaluga, including a cafe area, pastry shop, finding, lounge and pre-party. The task was also to connect the Armenian word Mancho with Italian culture.
Mancho –
I love you !
I love you !
DECISION
Italy is a land of love! And when we love someone, we protect and cherish him. And affectionately call it "baby". And in Armenian the kid is Mancho. The heart is a symbol of love, and a timid confession is always handwritten. Therefore, the logo was a calligraphic style of the word "Mancho" with a stylized M in the form of a heart. But who brings love to Italy? Of course, the baby amurchik! The slogan of the restaurant was a declaration of love, repeated in the poem "Amore" in the form of calligraphic patterns in the corporate style and in different languages. In love with pizza as well!
Audiences
Women 25-60
Men 25-60
Women 25-60
Men 25-60
Positioning, naming, logo, corporate personage, slogan and corporate identity
TASK
Create a chain restaurant with a focus on pizzeria. At the same time, the pilot restaurant was supposed to become the best establishment in Kaluga, including a cafe area, pastry shop, finding, lounge and pre-party. The task was also to connect the Armenian word Mancho with Italian culture.
Mancho –
I love you !
I love you !
DECISION
Italy is a land of love! And when we love someone, we protect and cherish him. And affectionately call it "baby". And in Armenian the kid is Mancho. The heart is a symbol of love, and a timid confession is always handwritten. Therefore, the logo was a calligraphic style of the word "Mancho" with a stylized M in the form of a heart. But who brings love to Italy? Of course, the baby amurchik! The slogan of the restaurant was a declaration of love, repeated in the poem "Amore" in the form of calligraphic patterns in the corporate style and in different languages. In love with pizza as well!
Audiences
Women 25-60
Men 25-60
Women 25-60
Men 25-60
Corporate Identity
Corporate colors, patterns, infographics
Interior
The Mancho brand was created in the spirit of a romantic trip to Italy. The turnkey project was developed from the concept of creative positioning and identity to the interior of the cafe. A cafe is a small Italy, where the visitor dives, getting here: Venetian mirrors, gondolas on the bar, buffets, shelves with bottles, dishes and books, as well as declarations of love on the walls ...
The bar is a 4-meter pier with gondolas and bar stools, like the red chairs in the gondolas themselves. The bar connects two zones - a restaurant and a cafe-pastry shop, therefore it is visually divided into two color zones - cream and dark brown.
The patisserie is a local shop with shelves, bottles and various things along the walls.
Finedining is a fusion-style restaurant with chic chandeliers and simple lighting fixtures. In the back of the zone there is a designer bottle rack. The main wall is decorated with the poem "Amore", which consists of the phrase "I love you" - written in different languages.
The lounge is a cozy booth, fenced off by huge bookshelves, with vintage velvet curtains and large chandeliers, as well as a common area with chess tables and a DJ stand.