Positioning, naming, logo, slogan and corporate identity
Create a logo that is equally pleasant and understandable for different audiences: Middle, Middle+ and Premium, as well as for expats who do not speak Russian. The company's task is to create a pleasant and friendly brand, since many farm companies are primarily associated with high prices and inaccessibility in the middle segment.
Natural shape and the stamp of quality
The reference of the name was the fabulous "milk rivers-jelly banks", understandable to everyone on the territory of Russia. A jug of milk that has just been placed, a watercolor ear and a soft warm blue background color inside an irregular oval – a complex shape that simultaneously looks like a sealing wax stamp, reminiscent of a quality mark and is guessed in all forms in food: berries, eggs, nuts, cheeses, etc.Milkhouse is about real food. Delicious delivery – briefly and succinctly about the quality and service.