If a building becomes architecture, then it is art
Moloko & Hleb (Milk & Bread)
Farm food delivery
Tasty Delivery. Online shop

Created
  • Strategy
  • Concept & positioning
  • Naming
  • Branding
  • Packing
  • Web design
  • Advertising and PR
  • SMM


If a building becomes architecture, then it is art
MILK HOUSE
Доставка фермерской еды
Вкусная доставка. Онлайн-магазин
Created
  • Strategy
  • Concept & positioning
  • Naming
  • Branding
  • Packing
  • Web design
  • Advertising and PR
  • SMM



Positioning, naming, logo, slogan and corporate identity
TASK
Create a logo that is equally pleasant and understandable for different audiences: Middle, Middle+ and Premium, as well as for expats who do not speak Russian. The company's task is to create a pleasant and friendly brand, since many farm companies are primarily associated with high prices and inaccessibility in the middle segment.
Natural shape and the stamp of quality
SOLUTION
The reference of the name was the fabulous "milk rivers-jelly banks", understandable to everyone on the territory of Russia. A jug of milk that has just been placed, a watercolor ear and a soft warm blue background color inside an irregular oval – a complex shape that simultaneously looks like a sealing wax stamp, reminiscent of a quality mark and is guessed in all forms in food: berries, eggs, nuts, cheeses, etc.Milkhouse is about real food. Delicious delivery – briefly and succinctly about the quality and service.
Audiences
Women 25-60
Men 35-50

Corporate identity
Fonts, colors, patterns, infographics
The shape of the print changes in color and becomes a corporate pattern: it turns out that this is the natural shape of many products
The"Payment" icon
Icon "Delivery in Moscow"
Icon "Delivery outside of Moscow"

Online Store

Advertising materials
Posters, banners, flyers

Social nets
Оформление аккаунтов и модули для соцсетей

Упаковка и товар
Этикетки, фасовка