PSYCHEA
Theory of Life strategies: Principles of communication design
Theory of Life strategies: Principles of communication design
PSYCHEA
Theory of Life strategies: Principles of communication design
Goods are created in a factory, and brands are in people's minds, that is, they are mental constructions. Understanding how our perception and thinking functions is at the heart of brand development.
We design brands using the Psychea structural-dynamic profiling model created by the founders of the company of the same name, Oleg Klepikov and Alexey Murazanov.
We develop funnel solutions for brands that help attract leads to the stand and retain them to turn into customers.
We design brands using the Psychea structural-dynamic profiling model created by the founders of the company of the same name, Oleg Klepikov and Alexey Murazanov.
We develop funnel solutions for brands that help attract leads to the stand and retain them to turn into customers.
The scientific base of the Psychea model
The scientific base of Psychea is the theory of communication, neurophysiology and behavioral technologies. The model contains many "layers" that combine various scientific theories and concepts.
Combining this knowledge in one coordinate system, the authors have created a highly accurate system of segmentation and profiling of classroom groups, which has full-fledged tools for designing verbal and nonverbal communication.
Despite the fact that the Psychea model combines various scientific directions, there are three system models at the heart:
The scientific base of Psychea is the theory of communication, neurophysiology and behavioral technologies. The model contains many "layers" that combine various scientific theories and concepts.
Combining this knowledge in one coordinate system, the authors have created a highly accurate system of segmentation and profiling of classroom groups, which has full-fledged tools for designing verbal and nonverbal communication.
Despite the fact that the Psychea model combines various scientific directions, there are three system models at the heart:
ONE Start
1st Unique Approach for Expos & Events
We identify key and additional target audiences for brand products, their expectations, barriers in consciousness and behavioral indicators
We formulate the user's path in the form of a sales funnel at stages of exhibition activity
Combining the results of neuromarketing with creative technologies, we form and implement the necessary solutions at the exhibitionOur managers are always ready to answer your questions. You can call us at the weekends and at night.
Neuromarketing
Solutions
Integration
We work even on short time intervals and deadlines, we offer different solutions taking into account restrictions
Timing
Anastasia Konovalchuk
To achieve these 2 metrics, we create sales based on the Psychea neuromarketing system: we identify your key audience and additional audiences, their language (key accentuated sensory channels) and appropriately influence these channels (feelings). To do this, we use marketing, design, digital, IT, interactive and PR tools
We have identified 2 components of a successful exhibition:
We have identified 2 growth points for companies participating in exhibitions, namely:
shallow knowledge of their target audiences (and their behavior)
Insufficient representation at the exhibition
TOO Smart
2-Parts of Effective Expo
Retention
Attraction
Anastasia Konovalchuk
To achieve these 2 metrics, we create sales based on the Psychea neuromarketing system: we identify your key audience and additional audiences, their language (key accentuated sensory channels) and appropriately influence these channels (feelings). To do this, we use marketing, design, digital, IT, interactive and PR tools
We have identified 2 components of a successful exhibition:
TOO Smart
2-Parts of Effective Expo
Retention
Attraction
FREE Experienced
3D Expo Formula
We divide consumers by psychological types and related behavioral reactions based on analytics of neuromarketing research
We create online & offline sales funnels for each customer type according to the key-channel of his communication and after implement creative solutions for brand's stand
DIVIDE
ADD
MULTIPLY
Multiplying leads and brand reach
÷
+
*
FOR ExpoStar
4 Types of Customers
PHYSIOLOGY
INFORMATION
STATUS
Values: Of security, belonging, well-being.
Needs: social affiliation, love from the group.
In the model of diffusion of innovations: Lagging
The main question: How do I feel using this brand?
INFORMATION
STATUS
Values: Of security, belonging, well-being.
Needs: social affiliation, love from the group.
In the model of diffusion of innovations: Lagging
The main question: How do I feel using this brand?
STATUS
PHYSIOLOGY
SECURITY
Values: Knowledge, power, individuality, recognition
Needs: Informative
In the model of diffusion of innovations: Early majority
The main question: What does this brand do for me?
PHYSIOLOGY
SECURITY
Values: Knowledge, power, individuality, recognition
Needs: Informative
In the model of diffusion of innovations: Early majority
The main question: What does this brand do for me?
SECURITY
INFORMATION
STATUS
Values Accumulation, retention, control, power.
Needs Ritualization
In the model of diffusion of innovations Lagging.
The main question How can I describe this brand's goal?
INFORMATION
STATUS
Values Accumulation, retention, control, power.
Needs Ritualization
In the model of diffusion of innovations Lagging.
The main question How can I describe this brand's goal?
INFORMATION
SECURITY
PHYSIOLOGY
Values: Demonstration, novelty, freedom, pleasure, status.
Needs: Respect, reverence.
In the model of diffusion of innovations: Early adopters.
The main question: How do I look using this brand?
SECURITY
PHYSIOLOGY
Values: Demonstration, novelty, freedom, pleasure, status.
Needs: Respect, reverence.
In the model of diffusion of innovations: Early adopters.
The main question: How do I look using this brand?
IDEALISTS
/ Sad Aestetes /
/ Sad Aestetes /
GEDONISTS
/ Liberals /
/ Liberals /
FUNCTIONALISTS
/ Inderpendants /
/ Inderpendants /
TRADITIONALISTS
/ Conservators /
/ Conservators /
IDEALISTS
TRADITIONALISTS
FUNCTIONALISTS
GEDONISTS
FUNCTIONALISTS
/ Inderpendants /
/ Inderpendants /
TRADITIONALISTS
/ Conservators /
/ Conservators /
GEDONISTS
/ Liberals /
/ Liberals /
IDEALISTS
/ Sad Aestetes /
/ Sad Aestetes /
INFORMATION
SECURITY
PHYSIOLOGY
Values:
Demonstration, novelty, freedom, pleasure, status.
Needs:
Respect, reverence.
In the model of diffusion of innovations: Early adopters.
The main question:
How do I look using this brand?
SECURITY
PHYSIOLOGY
Values:
Demonstration, novelty, freedom, pleasure, status.
Needs:
Respect, reverence.
In the model of diffusion of innovations: Early adopters.
The main question:
How do I look using this brand?
SECURITY
INFORMATION
STATUS
Values
Accumulation, retention, control, power.
Needs
Ritualization
In the model of diffusion of innovations Lagging.
The main question
How can I describe this brand's goal?
INFORMATION
STATUS
Values
Accumulation, retention, control, power.
Needs
Ritualization
In the model of diffusion of innovations Lagging.
The main question
How can I describe this brand's goal?
STATUS
PHYSIOLOGY
SECURITY
Values:
Knowledge, power, individuality, recognition
Needs:
Informative
In the model of diffusion of innovations: Early majority
The main question:
What does this brand do for me?
PHYSIOLOGY
SECURITY
Values:
Knowledge, power, individuality, recognition
Needs:
Informative
In the model of diffusion of innovations: Early majority
The main question:
What does this brand do for me?
PHYSIOLOGY
INFORMATION
STATUS
Values:
Of security, belonging, well-being
Needs:
Social affiliation, love from the group
In the model of diffusion of innovations: Lagging
The main question:
How do I feel using this brand?
INFORMATION
STATUS
Values:
Of security, belonging, well-being
Needs:
Social affiliation, love from the group
In the model of diffusion of innovations: Lagging
The main question:
How do I feel using this brand?
ABOUT Neoromarketing
NEUROMARKETING Explain
What is Neuromarketing and HOW it can improve your brand profit?
COLOR TOOLS
Colors as neuromarketing tools
Hi 5!
5-Senses Marketing Channels
Visual
Acoustic
Tactile
Gustatory
Olfactory
Your brand visablity performance on the stand, colours, brightness, flash-effects, lights & shadows, shapes
Your brand sound
perception on stand and from the people working with
perception on stand and from the people working with
Your brand aroma
footprint in customer's counsciense, palette of associations, manipulation of customer's actions
footprint in customer's counsciense, palette of associations, manipulation of customer's actions
Your brand treats
Taste footprint in customer's counsciense, how customer been feed
Taste footprint in customer's counsciense, how customer been feed
Your brand first gift
What physically customers can take/receive from stand
What physically customers can take/receive from stand
5-SENSE TEASER Tools
Performance Marketing Solutions
Branding
Marketing 360
Photo / Video
Creative & Production of Visual Content
- Video report of the exhibition
- Video about the company
- Promotional video
- Presentation video
- Video reviews
- Interview
- Infographics
- Translation / voice acting
User-friendly UX-Design, Development, Adaptation
- Website
- Landing page for the product
- Landing page for an offer / promotion
- Digital-Presentations
- Guides
- Applications
Brand Visual Preparation and Localization
- Concept and positioning
- Naming
- Logo and corporate identity
- Banners
- Marketing Kit
- Business cards
- Translation
Design and Production, including
White Label (our office in China)
White Label (our office in China)
- Marketing kit / catalog
- Souvenir products
- Packaging
- Liflets
- Flyers
Creative, Content, Advertising,
PR & SMM
PR & SMM
- Development of offers
- Adaptation and translation of offers
- Development of gift products
- Setting up targeted advertising
- Promotional mailings
- Preparation of social networks
IT / Digital
Stands
Creative Teasers
Location Strategy, Rental, Production, Design or Tuning
- Determining a favorable location
- Assistance in choosing a ready-made stand
- Create the stand & facilities accordance with funnels solution
- Upgrade current stand
- Rent of furniture and objects
Production & Rental of Teaser Areas, Objects, Aromamarketing
- Designed Photo Corners
- Photo/Video equipment
- Design and decoration objects
- Installations
- Constructions
Communicating Brand Representatives
- Salespeople
- Models
- Animators
- Experts
- Blogger
- Rent
Interactive
Merch / Souvenirs
Analytic Art Approach
The Art of Business is creating value from an idea and bringing it to life. Our cases and own brands demonstrate our artistic approach
The Art of Business is creating value from an idea and bringing it to life. Our cases and own brands demonstrate our artistic approach
Research, Realisation, Release, Reaction
Full marketing support from research to implementation and launch. We help brands achieve their goals using the tools of neuromarketing, high-end design and performance marketing
Full marketing support from research to implementation and launch. We help brands achieve their goals using the tools of neuromarketing, high-end design and performance marketing
Technological Tools for TradeMarks
We use our expertise to create and develop IT and digital solutions in products and brands
We use our expertise to create and develop IT and digital solutions in products and brands
E-commerce, Expo, Education, Events
Organization and support of companies in solutions in the field of online trading, online and offline events and exhibition activities.
Organization and support of companies in solutions in the field of online trading, online and offline events and exhibition activities.
Marketing, Manufacturing, Managment, Manual
Production & Supply for brands in China, Russia, UK, Italy
Production & Supply for brands in China, Russia, UK, Italy
- White Label Supplier
We awarded
3 international prises in branding
3 international prises in branding
We do
Integrated product and brand development since 2001
Integrated product and brand development since 2001
We have
Executive expertise in strategic marketing, branding, design, packaging, digital & IT, photo/video, AD, PR, events
Executive expertise in strategic marketing, branding, design, packaging, digital & IT, photo/video, AD, PR, events
We based
UK, Italy, Russia & China
UK, Italy, Russia & China
We are ARTME –
Creative Brand Communications Agency
Creative Brand Communications Agency
Your ARTME
Creative Team
Creative Team
Anastasia Konovalchuk
Founder / CEO / Creative Director
Marketer, Visioner, Strategist,
Business Coach, Copywriter, Journalist, Designer, Artist, Film-Director
Anna Stelmakh
Partner / PR-Director
Marketer, Chinese Scholar, Linguist, Translator, Media Representer, Blogger Chinese Cultural Ambassador
Alex Magnitskiy
Partner / Business analyst
Marketer, Sales Manager
Paul Stelmakh
Head of Digital Department
Programmer, Digital Technologist
Lara Yaguzhinskaya
Production Director
Film Director, Procudicer, Storyteller
Film Director, Procudicer, Storyteller
Vladimir Trubchanin
Production
Photo/Videograther Digital TechnologistHAPPY Clients
We create and promoting brands & products
BOOST My Stand
BOOST
My Stand
My Stand
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