The image of the first Russian electric bike SMARTWHEELS was a bear-a very powerful and fast animal, which is also a symbol of Russia

Ride a bear

Another striking image of positioning is a bear on a bicycle-a learned circus bear, an example of intelligence and agility, despite the size – this is what the word Smart reveals

Bear on a bicycle

From Russia with love

Positioning, logo and corporate identity

TASK
To convey this image of a powerful and fast friend in the logo-in the literary sense, "the hero's friend", where the lucky owner of the Smartwheels electric bike becomes the hero. In addition, the image of a rider on a bear is an image of a strong, brave Russian, rooted in world culture. However, in the fairy tales of other countries, there are also similar archetypes, which allows this image to appeal to all those who consider themselves smart, brave, courageous and strong-willed enough to control a bear. Similar to the wolf symbol in the Night Wolves movement (Russia) The Smart wheels bear was supposed to become a symbol of brave cyclists-travelers.

Powerful and fast friend

SOLUTION
The bear's muzzle is like a heraldic shield: a symbol of nobility, strength and courage. At the same time, the bear's muzzle is also a brand name. In addition, the black-and-white solution of the shape allows you not to be tied to a specific type of bear, since such a bear can be both brown and white, depending on the direction of light, which emphasizes the versatility of the brand and the collective image of powerful people around the world. The word SMART WHEELS is thinned from the left to the right edge as you read, associating the name with speed. The logo is designed in the full version of the spelling of the word and in the form of an abbreviation for the front part of the frame, as well as for souvenirs.

Main Target Audience
Men 40-60+
Women 25-50

Color solutions

Bicycle collections were invented:

Product

Geographic
Siberia, Alaska, Malibu, California, Africa...

Bear types
Grizzly, Baribal, Panda, Polar...

Natural phenomena
Hurricane, Cosmic, Storm...

Malibu and Siberia models on the background of Malibu and Siberia

Image advertising

Showroom

The goal of the project is eco-friendly bicycles, so the design of the showroom is made in an eco-style, and when implementing the project, the advantage was given to simple, inexpensive and eco-friendly materials

Overview videos

Malibu, Siberia and Hurricane models

Promotion (advertising, PR, SMM)

Promotional videos were shot for PR, and the model SIBERIA Transformer was created, which was promoted in the program" Transformer " by Dmitry Portnyagin

Smart Wheels Online Store

Smart Wheels Franchise

The franchise and the franchise website have been developed

Presentation for investors